Archive for November, 2006

McDonalds to patent the sandwich

November 26, 2006

McDonald’s has filled an application to patent the art of making a sandwich in the US and Europe. 

McDonald’s wants to own the rights to how a sandwich is made.

The fast-food chain has applied for a patent relating to the ‘method and apparatus’ used to prepare the snack.

The burger company says owning the ‘intellectual property rights’ would help its hot deli sandwiches look and taste the same at all of its restaurants.

It also wants to cut down on the time needed to put together a sandwich, thought to have been dreamt up by the Earl of Sandwich in 1762.

The 55-page patent, which has been filed in the US and Europe, covers the ‘simultaneous toasting of a bread component’.

Garnishes of lettuce, onions and tomatoes, as well as salt, pepper and ketchup, are inserted into a cavity in a ‘sandwich delivery tool’.

The ‘bread component’ is placed over the cavity and the assembly tool is inverted to tip out the contents. Finally, the filling is placed in the ‘bread component’.

It explains: ‘Often the sandwich filling is the source of the name of the sandwich; for example, ham sandwich.’

Lawrence Smith-Higgins, of the UK Patent Office, said: ‘McDonald’s or anyone else cannot get retrospective exclusive rights to making a sandwich.

‘They might have a novel device, but it could be quite easy for someone to make a sandwich in a similar way without infringing their claims.’

McDonald’s said: ‘These applications are not intended to prevent anyone from using previous methods for making sandwiches.’

 

Good luck!

Link (via Digg)

Faithless banned by MTV

November 24, 2006

Director Greenhalgh: “War infects all our lives; recently it feels that this has increasingly become ‘our way of life’. It is rare to be given the opportunity to shoot a video that is deemed controversial. All I tried to do was make people think about the everyday life we live in our comfortable existences, and the contrast to that through war.”

If you were MTV would you have banned this video? I know if it were me, while I do not necessarily agree with the message of the video, would not have banned this. It is a very emotional and thought provoking video with a message, a true message. Unlike most of what fills MTV today.

 UPDATE: To me the video seemed anti-war, that is what I mean by disagree. I do believe war affects our lives everyday whether we realize it or not.